Sensor Tower Store Intelligence According to the platform, in November 2023, a total of 37 Chinese manufacturers were shortlisted in the top 100 global mobile game publishers' revenue list, attracting a total of 1.87 billion dollars, accounting for 38.3% of the current global top 100 mobile game publishers' revenue.
With the outbreak of COVID-19 in 2020, the global mobile game market is growing at a high speed driven by home dividends, and will become stable after reaching its peak in January 2021. In 2023, dividends will accelerate to fade. In the first half of the year, the monthly revenue of the global mobile game market will decline year on year. From January to June, the revenue will be $38.6 billion, down 4.2% year on year, 10% less than the first half of 2021. Many game manufacturers have to adjust their business strategies to tide over the industry downturn.
However, we also observed that in the second half of the year, the monthly revenue of the global mobile game market increased again year on year, recording $31.7 billion from July to November, a slight increase of 2.2% year on year. The upcoming Christmas and New Year holidays are exactly the time of year when the global mobile game revenue is the highest. Manufacturers who actively develop the global mobile game business may be the first to see the industry recover. Please follow us to get the latest trends of the global mobile game market at the first time.
Special note: This report only counts the revenue of the issuer, and does not include the third-party Android channels in China.
Top 30 mobile game publishers in China
tencent The second dimension shooting RPG mobile game Goddess of Victory: Nikki, which was released in overseas markets, celebrated its first anniversary in early November. With the appearance of new characters, new fashions, and various activities, the game revenue surged by 117%. Since November last year, the revenue of "Victory: Nikki" on the mobile terminal has exceeded 600 million dollars, 60% of which comes from the Japanese market, making Tencent among the top ten mobile game publishers in the Japanese market, further opening its business landscape in overseas markets.
In the past year, the monthly revenue of global SLG mobile games decreased by 8%. "Whiteout Survival" has achieved a strong growth by virtue of its unique ice and snow theme and integration of simulation operation and survival play. Its revenue in November rose by 5% month on month, hitting a new high, taking 10% of the market share of overseas SLG mobile games Diandian Interaction Ranked 4th on the list.
Light year In the middle of November, the science fiction survival RPG mobile game Planet: Restart was launched in the Chinese market. After its launch, it ranked first in the download list of China's iPhone mobile games for one week in a row, and quickly entered the top ten of the best seller list, making the revenue of the issuer in the current period increase by 24.5% month on month, advancing to the ninth place.
On November 7, the Japanese version of Tomorrow's Ark "2023 Great Appreciation Festival Autumn" was launched, and the game topped the best seller list of Japanese iPhone mobile games that day. In November, the revenue in the Japanese market grew 240% month on month. On November 15, the second dimension mahjong mobile game "Sparrow Soul" and "Magic Girl ☆ Elia" were launched together. On the same day, the game also topped the Japanese iPhone mobile game best seller list, and the income in November increased by 333% month on month. Driven by these two games, the publisher Youxing Network In November, the revenue increased by 65.7%, ranking 5 to 10.
Deeply ploughing into the Japanese market, the games released by Youxing Network have established operating barriers in multiple vertical tracks, forming a unique competitive advantage. From January 2023 to now, the "Blue Files" ranks No. 3 in the best seller list of the Squad RPG mobile games in Japan, second only to "Racing Lady" and "Goddess of Victory: Niki"; The Ark of Tomorrow and the Soul of the Sparrow rank first in the best seller list of tower defense and mahjong mobile games respectively, and the Blue Route, which has been on the market for the longest time, still ranks second in the best seller list of bullet screen shooting mobile games. The strong performance of these games makes Youxing Network rank the 8th in the revenue list of mobile game publishers in the Japanese market where there are many local giants.
Lemon slightly interesting Gossip Harbor ®》 (Gossip Port), Seaside Escape (Wandering Town) and other combined mobile games saw their revenue increase across the board, making the publisher's revenue hit a new high again, advancing 2 places to 22.
The mobile version of "Three Kingdoms Killing" launched the "Double Eleven" event on November 11. Driven by epic generals, epic skins and massive benefits, this classic game, which has been on the market for more than 10 years, reached a new high on the same day and ranked seventh in the best-selling list of iPhone mobile games in China. publisher Card network In November, the income increased by 40% month on month, returning to the 29th place on the list.
4455 Games The SLG mobile game Civilization and Conquer launched in the overseas market at the end of October has performed well in many markets, such as Taiwan, Hong Kong, Macao, South Korea and Japan, and has become the mobile game product with the highest income under the publisher. The revenue of 4455 games on the mobile end increased by 47% month on month, returning to the 30th place on the list.
After landing in China's Taiwan, Hong Kong and Macao markets in August, Pixel Fengzhan chess game Sword of the Suzuki: For the Peaceful World was publicly tested in the Chinese market on November 23, making the publisher Cardiac network Revenue in November increased by 24.5% month on month
Apart from the list, the Chinese mobile game publishers ranked in the top 100 of global revenue are Cardiac network 、 Goat Games 、 Smart Star 、 Benefiting the world 、 Youku Shengshi 、 Perfect World And Yale Technology A total of 37 manufacturers.
Top 20 mobile game revenue of China App Store
With the launch of the 4.2 version of "Sinner's Dance Step Spin" on November 8, the daily flow of "Original God" set a record this year and topped the best seller list of China's iPhone mobile games for two consecutive days. In November, the mobile terminal income of the game increased by 33% month on month, returning to the fourth place on the list.
On November 24, "The Battle of the Golden Shovel" launched a new season and limited props, the game day reached the second peak of this year, ranking the second in the best-selling list of China's iPhone mobile games for five consecutive days, making the monthly revenue increase by 50% month on month.
The series of activities of "Tomorrow's Ark" National Service 2023 "Thank You Celebration" was launched on November 1, the day when the game reached the second place in China's iPhone mobile game revenue list, the second daily peak since this year, only after May 1. The developer Eagle Horn Network's revenue in November reached five times that of October, returning to the 24th place in the revenue list of publishers.
The official Stone Age IP authorized mobile game "Stone Age: Awakening", which was released on October 26, had a steady income and was ranked 15th on the list.
This article is provided by Nan Lu, Director of Marketing in Asia Pacific Region of Sensor Tower. Please indicate the source of Sensor Tower for reprinting.
